No mystery. No lock-in. Just a clear path.
Whether it's a one-call sanity check or a year-long retainer, every engagement runs the same simple way — and you own everything we build.
For nine years at Google I was the person called when big systems broke. I bring that same calm and rigor to your business — minus the jargon.
Discovery call Free
A relaxed 30 minutes. You tell me where tech is slowing you down — the manual work, the tool you're not sure about, the thing you've been putting off. I ask questions and listen.
You leave with at least one concrete, useful idea — whether or not we work together.
Assessment & roadmap
I look at your systems, accounts, spend, and goals, then write a prioritized plan in plain English — what to build, buy, fix, or kill, with realistic costs and timelines. No jargon, no upsell.
Deliverable: a short, readable roadmap you can act on with me or anyone.
Build & advise
We execute. That might be a monthly fractional-CTO retainer, a fixed-scope project (an automation, app, or website), or both. I build, oversee vendors, and keep you in the loop in language you understand.
Steady, visible progress — not a black box.
Handoff & support
Everything ships with documentation, training, and SOPs. Accounts and code are in your name. Stay on for ongoing support and check-ins, or take the keys and run — your call, always.
You're never held hostage by your own technology.
Principles I don't bend on
You own everything
Code, accounts, and data are in your name from day one. No hostage situations.
Vendor-neutral
No kickbacks, no favorite logo to push. The right tool is whatever fits you.
Plain English
If you can't understand the plan, it's a bad plan. I translate, not obscure.
Ship, then refine
Working software beats perfect plans. We get value live, then improve it.